Style Guide 2017
Trying to find a present for that person who always inspires gift-giving brain freeze? When generic stand-bys won’t cut it, consider opting for our unique, experience-based alternative. We’ve created our Style Guide to help you find a cocktail kit suited to your loved ones’ special tastes and personality.
SANTA'S LITTLE HELPER
Already sipping egg nog in October, Santa's Little Helper never complains about ‘holiday creep.' She strings lights up the day after (or on) thanksgiving and her Christmas tree is always on point. Make the most of the holidays and give her a way to keep the spirit going.
Known for his fun-loving and inclusive nature, this extrovert always finds a reason to celebrate. He throws elaborate extravaganzas to bring people together, especially on holidays. This selection accompanies specific occasions like the Kentucky Derby and Independence Day. Our kits can handle the Party Animal’s lengthy guest list, serving at least 12 and usually 16+ drinks. By contrast, most of our peer offerings are comprised of mini bottles serving 2-4.
Why choose between wanderlust and the real world? The Island Dreamer appreciates relaxing escapes more than most. He can be found flipping through Condé Nast Traveler or customizing his screensaver with old vacation snapshots. Infusing a summery spirit into dreary winter months, our tropical kits are the best way to satisfy his exotic tastes. Short of booking a flight to Fiji.
Just the classics, please. This type is impervious to trends and exudes the old-world elegance of black-and-white movies. Traditionalists recognize the inherent luxury of well-crafted staples when choosing clothing, cuisine, and - yes - cocktails. If you’re shopping for the James Bond or Audrey Hepburn in your life, look no further.
This type appreciates classic literature, soft lighting schemes, and handwritten notes. Delicate by nature and somewhat shy, the Romantic embodies F. Scott Fitzgerald’s characterization: “She achieved the elusiveness that gives hidden significance to the least significant remarks.” Despite her intimidatingly impeccable taste and tendency to notice everything, the solution is simple. A thoughtful, personalized gift always wins the day.
Like clothing, people, and heartbreak, most things get better with time. You can find the Vintage Lover re-arranging his vinyl collection or searching for ephemera on eBay. These concoctions exude character and a vintage quality that doesn’t require a trip to the thrift store.
If your special someone is a Southerner (or Southern at heart), we’ve got you covered. These cocktails will transport your Belle or Gentleman to the days of outdoor barbecues, seersucker, and sundresses. The Kentucky Derby may be five months away, but it’s never too early to lock down a world-class signature beverage for the annual soiree.
This type is magnetically charming. The Protagonist has an affinity for jazz, pocket squares, well-delivered witticisms, and late nights with smoky drinks in smokier rooms. He projects the rare poise, grace, and humble confidence of someone embracing - not manufacturing - his leading man status. This quintessential gentleman is classically handsome and imminently likeable, with a sensitivity that suggests hidden depths worth exploring. The Protagonist shares Don Draper’s multi-layered worldliness, effect on women, and preference for Old Fashioneds.
Recreate a swanky New York bar from the comfort of home. With these cocktails, the Urbanite can unwind with easy decadence at the end of a long workday or host themed viewing parties (think: Mad Men, Sex & the City, anything from Woody Allen’s oeuvre). Just pour these year-round favorites, break out the h’orderves, and press play.
These low-alcohol cocktails are for the guy who paces himself over a night of drinking. This type views parties as marathons not sprints. Maybe he’s in training for an actual race. With these kits, the Marathoner can join the fun without compromising taste or fearing a hangover.
Know someone who needs TLC after some arduous months? Our comforting antidotes are terrific for anyone currently enduring stress, seasonal sniffles, or general malaise. 2017 was rough on the Survivor, but the New Year is almost here. Cheers to light at the end of the tunnel (right?!).